Kawsay is a different way of conceiving reality, through economic and social innovation, we offer our community the chance to prosper in all the ways in which human beings are capable.
Kawsay is an alternative economic ecosystem to the predominant economic system. It is based on an e-commerce powered by local and artisanal retail producers with the aim of creating a direct link between producers and consumers, contributing to the strengthening of production processes and the permanent relationship between producers and consumers.
The purpose of Kawsay brand is defined by the ancestral customs of the pre-Columbian communities, the original inhabitants of Abya-Yala. A series of towns that learned to live in harmony with nature, living in cooperative communities that believed in the divinity of the environment and prosperity for all. To recognize that inspiration, we use an approach to its symbols, bringing them to the 21st century. These visual elements are used in graphic communication pieces and as textures that reinforce the presence of the brand identity in all possible spaces.
Kawsay’s initial project is his own e-commerce, designed as a platform to create a horizontal commercial space. It is important that this website also serves as an informative space, to attract new readers who will become customers.
